Snøhetta adds a new member to the colorful family of Moniker
Moniker and Snøhetta's fifth collaborative project, a 400-square-metre multi-brand store at the CC Vest shopping centre, builds on the playful concept developed for the first Moniker store in 2020.
The fashion store concept is developed to inspire the customer to to find their own Moniker – a personal nickname and a distinctive style. In the different zones of the store, you can explore the style universes, making a visit to a Moniker store something more than a simple transaction in the predictable confines of a traditional department store.
The new store is, like the first, divided into five departments, each inspired by the character traits of the woman it represents.
Across all zones, the store is characterized by color, art, geometric shapes and custom-made décor, with a wide range of materials that help to differentiate the different areas from each other. A large, 3D-printed backdrop of recycled plastic characterizes one wall of the store. Above the bed in Peggy Guggenheim's blue bedroom hangs a textile work by the Danish artist Kamilla Rosado.
Designed with the hedonistic lifestyle of Peggy Guggenheim in mind, the eccentric zone provides a maximalist and extravagant backdrop to the store.
Grace Jones has inspired the distinct zone, which is characterized by bright colors and geometric shapes.
In Jane Birkin's sensitive zone, there is a romantic, effortless and bohemian atmosphere, combining Parisian chic and British courage.
Hedy Lamar's ambitious room features clothes and accessories for the modern, androgynous and elegant power woman, with an interior that oozes timeless glamour and luxury.
The Curious Zone is the exploratory universe of globetrotter Isabella Bird, and the large combined shelf and room divider that extends throughout the store is a showcase for her adventures and the souvenirs she takes home.
The Moniker brand experience also continues online for those who prefer shopping in a visually appealing virtual universe from the comfort or their own home on moniker.no.
Inspired by the distinctive styles of the Moniker brand, the Moniker logo comprises five typographical variations of the Moniker name. Derived from the same typography grid, or “typography skeleton”, the logo morphs into distinct typographical expressions echoing the chameleon-like interior design of the Moniker brand house.
Through its interdisciplinary and holistic approach to branding, graphic design and interior design, the Moniker brand house sets out to become a new icon of the Norwegian and Scandinavian brand house scene, an icon with its own distinct personality and moniker.
Moniker is developed in close collaboration Anett Ringstad Jalland and Jørgen Jalland, former owners of the Norwegian branch of Ganni.
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CONTACTS:
Ida Halvorsen Kemp
Karen Marie Skjellaug Jenssen