{ "title": "Sn\u00f8hetta at Milan Design Week", "modified_at": "2022-06-03 17:17:09", "published_at": "2022-06-03 15:10:00", "url": "https://snohetta.prezly.com/snohetta-at-milan-design-week", "short_url": "http://prez.ly/WIcc", "culture": "en", "language": "EN", "subtitle": "Milan Design Week is finally back, and Sn\u00f8hetta will be showcasing several projects from different studios across various locations throughout the week \u2013 projects from Sn\u00f8hetta Product Design and Graphic design in Oslo, a concept design from our interior architects at the New York studio, as well as the opening of the architectural exhibition \u201cArctic Nordic Alpine\u201d, curated by our Innsbruck Studio. It is Sn\u00f8hetta\u2019s first official attendance at the Milan Design Week, and we are looking forward to seeing and spending time with friends and colleagues again, showcasing new projects, socializing, and having inspiring conversations.", "slug": "snohetta-at-milan-design-week", "body": "

 

“Snøhetta's approach to design and architecture has always been rooted in multidisciplinary collaboration, expanding our expertise from Architecture and Landscape to Interior Design, Product Design, Graphic and Digital Design to gather as much knowledge and experience to make informed and uniquely inspired decisions along the way. We talk about our collaboration methodology as celebrating the "singular in the plural" acknowledging different perspectives, both inside and outside our own organization, to reach holistic solutions and to ensure we keep learning and evolving.

During Milan Design Week this year we are physically launching a project that exemplifies this collaborative spirit, where Snøhetta together with Fornace Brioni and Studio Plastique have explored what it takes to make waste valuable through our Forite project. The learnings from the project have great value in themselves, but the impact of the project remains limited unless we turn it into something bigger. That’s why we continue to push past regulatory challenges, solving sourcing problems, ensuring certifications, and making the products available to a larger market. Only then can the project really have an impact.

Forite Tile 01 and 02 signal a clear push towards a new form of aesthetic driven by resources and honesty in material use. The project aims to prove feasibility and create new value for an abundant yet largely unused group of materials: glass from electronic waste.

In an industry that demands transparency and consistency as a standard, Forite embraces the variance and complexity embedded in waste materials. To us, Forite is just the beginning and an example for us and others to learn from. The potential in materials that are currently not used efficiently due to restrictions, regulations, old habits, and systems, or lack of political incentives is enormous.

We hope you’ll find time to stop by our Forite stand at Alcova, or any of our other Snøhetta events to have a chat while in Milan this year. Perhaps we’ll find ways for making an impact together in the coming years,” says Marius Myking, Director of Product Design at Snøhetta.

 

Here are Snøhetta’s highlights for Milan Design Week 2022:

 

 

LAUFEN - The Shape of things

On Monday the 6th of June, LAUFEN Bathrooms and Snøhetta's New York studio are collaborating on an in-person installation. Members of their interiors team recently delivered a series of visionary renderings created for Laufen inspired by the geometries of their Ilbagnoalessi product line. The images will be installed in the Laufen space during Milano Design Week to create interactive displays. The renderings were also utilized in a digital invitation Laufen produced to promote the installation.

Lodes Volum Series, doing more with less

On Tuesday 7th of June, the Venetian lamp manufacturer Lodes will open their brand-new flagship store at Via della Moscova 33 in Milan, which will present the Snøhetta designed and recently launched Volum pendant series.

Arctic Nordic Alpine exhibition

Also on Tuesday 7th of June, we will open the Arctic Nordic Alpine exhibition at PoliMi, the School of Architecture in Milan – put together and organized by our Innsbruck Studio. Before the official opening, Kjetil Thorsen, one of Snøhetta’s founding partners, will give the inaugural lecture, speaking about the philosophy and ideas behind the exhibition. The exhibition will be open from June 7th to July 27th, so make sure to stop by if you are in Milan during that period.

Forite Tiles Launch

Our award-winning project, Common Sands - Forite tiles, made of recycled glass from electronic waste, will also be presented in Milan, with a specially designed pop-up showroom at Alcova, put together by members of Snøhetta Design in collaboration with our two partners, Fornace Brioni and Studio Plastique.

 

We are looking forward to seeing you in Milan.

 

 

 

 

 

 

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