Snøhetta designs an alpine landmark in the Tyrolean Alps

Commissioned by the Ski Juwel Alpbachtal Wildschönau ski area, Snøhetta has designed a publicly accessible viewing tower and panorama room at 2030 meters above sea level. The new timber building sits on a spectacular spot near the Wiedersberger Horn peak and next to the mountain station of the Hornbahn 2000 cable car. Alpine building traditions and the stunning surroundings inspired Snøhetta's design for this unique structure.

To celebrate the tenth anniversary of the Ski Juwel Alpbachtal Wildschönau ski resort, the ski area invested in a new chairlift, the new Hornbahn 2000, to replace an outdated ski lift and invited Snøhetta to design a viewing tower on top of the service room of the cable car to create a landmark that enhances the mountain experience for visitors. Called “Top of Alpbachtal”, the design concept for the 13-meter-high timber tower in the Tyrolean Alps references alpine building traditions.

“Timber buildings have a great tradition in the Alpbachtal region. It was obvious for us to use these references and create a modern interpretation. Based on traditional construction methods, the structure could be realized as resource-conserving and sustainable as possible”, says Patrick Lüth, Partner and Managing Director of Snøhetta Studio Innsbruck. “Just as importantly, we developed the design in dialog with the alpine landscape.”

Inspired by traditional design

The new timber structure, which becomes narrower at the top, is clad in shingles handmade by a local shingle maker. A panorama room is available for skiers and also for snowshoe walkers, ski tourers, and hikers in summer. Passing the lift control room, located in the concrete base of the timber building, visitors reach a lounge that is open to the public. Traditional Tyrolean farmhouse parlors inspired the design of this panoramic room on the first floor. The lower part of the two-story room is clad with wooden wall paneling and thus refers to the traditional parlors. In the upper part, on the other hand, the open construction of the roof structure is visible – a reminiscence of the tradition of agricultural building.

The contemporary Tyrolean parlor offers an informal seating landscape with seating areas and wooden platforms. Everyone can choose their own individual place to rest in the freely accessible gathering place. The space is sheltered from the wind but not heated. Here, everyone can take a break without having to consume anything. Large panorama windows provide light and a far-reaching view of the breathtaking scenery and surrounding mountains. As a keyless structure, it also builds on the alpine tradition of shelter structures that can be used during summer and winter.

At the very top of the viewing tower, you can enjoy the unique 360-degree panoramic view of the alpine landscape in the fresh air. And as confidently as the tower on the mountain rises into the sky, the equally shingle-clad valley station nestles into the landscape. All in all, the new structures of the new Hornbahn 2000 cable car present themselves as an ensemble that consciously reacts to the respective surroundings and landscape.

Image credits: Christian Flatscher

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Facts:

Location: Alpbach, Tirol, Austria
Architect:
Snøhetta
Client:
Alpbacher Bergbahnen
Realization:
2020 - 2022
Size:
Rooftop terrace: 40 m²; Panorama room (1st floor): 70 m²; Operation rooms and public toilet (ground floor): 50 m², Technical rooms (underground): 156 m²
Collaborators:
Seilbahnbüro DI Andreas Gröbner, Kitzbühel (Cable Car Planner and Construction Supervision); PlanTEC, Kitzbühel (Structural Engineer); Leitner Ropeways (Cable Car Manufacturer)

 

Peter Zöch

PR and and Market Communication, Snøhetta Innsbruck

 

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About Snøhetta

For almost 40 years, Snøhetta has designed some of the world’s most notable public and cultural projects. Snøhetta kick-started its career in 1989 with the competition-winning entry for the new library of Alexandria, Egypt. This was later followed by the commission for the Norwegian National Opera and Ballet in Oslo, and the National September 11 Memorial Museum Pavilion at the World Trade Center in New York City, among many others. 

Since its inception, the practice has maintained its original transdisciplinary approach, and often integrates a combination of architecture, landscape architecture, interior architecture, product design and art across its projects. The collaborative nature between Snøhetta's different disciplines is an essential driving force of the practice.

Today, Snøhetta has a global presence, with studios in seven locations spanning from Oslo to Paris, Innsbruck, New York, Hong Kong, Shenzhen, and Melbourne.

Snøhetta is currently working on a wide range of international projects, including the Shanghai Grand Opera House, the Theodore Roosevelt Presidential Library in Dakota, Harbourside redevelopment in Sydney and La Croisette in Cannes, to name a few. 

Recently completed works include Vertikal Nydalen in Oslo, Beijing City Library, the renovation of Musée national de la Marine in Paris, Orionis - the planetarium and observatory of Douai, Airside in Hong Kong, Esbjerg Maritime Center in Denmark, 550 Madison Garden and Revitalization in New York, as well as Volum lamps for Lodes.

Some of Snøhetta's previous projects include Ordrupgaard Art Museum expansion in Denmark, the Cornell University Executive Education Center and Hotel in New York City, Le Monde Group Headquarters in Paris, including the wayfinding and signage, Europe’s first underwater restaurant, Under, the redesign of the public space in Times Square, the expansion to the San Francisco Museum of Modern Art, Lascaux IV: The International Centre for Cave Art, Powerhouse Brattørkaia and design for Norway’s new banknotes.

Snøhetta’s working method simultaneously explores traditional handicraft and cutting-edge digital technology. At the heart of all Snøhetta’s work lies a commitment to social and environmental sustainability, shaping the built environment and design in the service of humanism. Every project is designed with strong, meaningful concepts in mind – concepts that can translate the ethos of its users and their context.

Among many recognitions, Snøhetta has been awarded the European Union Prize for Contemporary Architecture – Mies van der Rohe Award for the Norwegian National Opera and Ballet, and the Aga Kahn Prize for Architecture for the Bibliotheca Alexandrina. In 2016, Snøhetta was named Wall Street Journal Magazine's Architecture Innovator of the Year, and the practice has been named one of the world’s most innovative companies by Fast Company two years in a row. In 2020, Snøhetta was awarded the National Design Award for Architecture, bestowed by Cooper Hewitt, Smithsonian Design Museum. In 2021 and 2022, Snøhetta’s Forite tiles won the Sustainable Design of the Year by Dezeen and Best Domestic Design by Wallpaper* in 2022, and the wayfinding system for Le Monde Group Headquarters was acknowledged with Monocle Design Awards. In 2023, Snøhetta won a number of awards for the Esbjerg Maritime Center and was named Architects of the Year at the Monocle Design Awards, in 2024 included a number of awards to Beijing Library and the BIA 2024 Award to Snøhetta and in 2025, Snøhetta was recognized with the OPAL Special Award for Sustainability, among others. 

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