{
    "title": "Sn\u00f8hetta designs Barr's interiors and visual identity for noma restaurant group",
    "modified_at": "2017-08-02 06:33:46",
    "published_at": "2017-07-11 10:30:00",
    "url": "https://snohetta.prezly.com/snohetta-designs-barrs-interiors-and-visual-identity",
    "short_url": "http://prez.ly/pr4",
    "culture": "en",
    "language": "EN",
    "subtitle": "The new restaurant is a tribute to the North Sea region, developed with chefs Thorsten Schmidt and Ren\u00e9 Redzepi in noma's former Copenhagen home",
    "slug": "snohetta-designs-barrs-interiors-and-visual-identity",
    "intro": "<p><strong>Copenhagen, Denmark</strong> - In the former home of the world-renowned restaurant noma, acclaimed chef and restaurateur Thorsten Schmidt in partnership with chef Ren&eacute; Redzepi and Sn&oslash;hetta have conceived a fresh approach to the iconic space. Sn&oslash;hetta designed the interiors and new graphic identity for Barr, which opened its doors on July 5 on Copenhagen&rsquo;s waterfront.</p> <p>Located in North Atlantic House (Nordatlantens Brygge), Barr is a casual restaurant focused not only on the Nordics, but also on the broader food and drink traditions found in the region along the North Sea; an area that spans Scandinavia, Germany, Benelux and British Isles. &nbsp;The restaurant&rsquo;s name (Barr: meaning &ldquo;barley&rdquo; in old Norse), reflects Schmidt&rsquo;s fascination with the region&rsquo;s food and drink history and culture. Classic dishes such as frikadeller (Danish meatballs), schnitzel and hot-smoked salmon will be offered alongside a large selection of craft beers and aquavits.</p> <p>Throughout the restaurant, the design is driven by a strong duality and juxtaposition of the old and the new. When entering the restaurant, guests are met with a warm oak floor, contrasting with the rough texture of the original stone walls. A massive, carved wooden counter stretching from one room to the other anchors the space. &nbsp;The ceiling is alternately composed of the original ceiling beams and new, sculpted wooden planks, which are embedded with brass details that reflect micro spots of light. Raw materials - wood, leather and wool - evoke the restaurant&rsquo;s Northern influence.</p>",
    "body": "<p>In addition to designing the interiors, Sn&oslash;hetta also designed the branding and visual identity for Barr. Having researched the typographical heritage of the North Sea region, Sn&oslash;hetta has also developed a unique typeface called Barr Gr&auml;benbach. Shaped by the convergence of traditional handcraft and mechanical production, the typeface creates a bold yet refined expression. It is complemented by a color palette that references&nbsp;the natural seasons, honest and direct imagery, and a selection of paper qualities and embossing of patterns.</p>\r\n\r\n<p>Local techniques and locally sourced materials played an essential part in the restaurant&rsquo;s design. Most of the oak used for furniture and interior was harvested from trees grown less than fifty kilometres from Barr&rsquo;s doorstep. The restaurant&rsquo;s furniture was created by Malte Gormsen using traditional Danish craftsmanship and carpentry. The bar counters are CNC-milled oak. The relief pattern of the ceiling and wall panels are inspired by the microscopic view of barley, one of the three main ingredients in beer making.&nbsp;</p>\r\n\r\n<p>&ldquo;Designing within the context of a listed building meant that we needed to understand the space carefully,&rdquo; commented Peter Girgis, Senior Interior Architect, Sn&oslash;hetta. &ldquo;Reflecting Thorsten&rsquo;s overarching vision for Barr, we believe we have created a feeling of formal informality. Together we have created new components, including custom furniture and cabinetry, which enhance Barr&rsquo;s identity and philosophy, while at the same time providing a connection to the original noma space.&rdquo;&nbsp;</p>\r\n",
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