{
    "title": "Sn\u00f8hetta designs first store for skincare brand Typology in Paris",
    "modified_at": "2024-08-02 13:04:12",
    "published_at": "2024-05-23 10:55:00",
    "url": "https://snohetta.prezly.com/snohetta-designs-first-store-for-skincare-brand-typology-in-paris",
    "short_url": "http://prez.ly/BnMc",
    "culture": "en",
    "language": "EN",
    "subtitle": "Sn\u00f8hetta has designed the new space for French natural skincare brand Typology of the esteemed department store le Printemps Haussmann, located in the heart of Paris. Typology\u2019s distinct and unique raw aluminum packaging inspired the store's artistic direction. ",
    "slug": "snohetta-designs-first-store-for-skincare-brand-typology-in-paris",
    "body": "<p>The 33m2 Sn&oslash;hetta designed Typology space opened at the end of April and marks a milestone for the brand which recently celebrated its fifth anniversary. The corner space is located on the ground floor of Printemps de la Beaut&eacute;, surrounded by historic French brands. </p><p><strong>Natural Materials</strong></p><p>In its five years, Typology has become known for its wide range of high-quality products based on natural ingredients &ndash; a philosophy the brand has translated to its packaging through the use of raw aluminum. For the space, Sn&oslash;hetta has drawn inspiration from the brand&#039;s packaging design and incorporating undulations in the metal form at the heart of the space, reminiscent of the way the product wrinkles after use.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a48cc52b-5543-4d1f-b0d3-a3c8fc9a4925/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a48cc52b-5543-4d1f-b0d3-a3c8fc9a4925\"\n                data-id=\"a48cc52b-5543-4d1f-b0d3-a3c8fc9a4925\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a48cc52b-5543-4d1f-b0d3-a3c8fc9a4925/-/inline/no/L1009698-3.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a48cc52b-5543-4d1f-b0d3-a3c8fc9a4925/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a974efca-46aa-4bc5-89d4-c51f299412e2/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/a974efca-46aa-4bc5-89d4-c51f299412e2/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/a974efca-46aa-4bc5-89d4-c51f299412e2/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a974efca-46aa-4bc5-89d4-c51f299412e2\"\n                data-id=\"a974efca-46aa-4bc5-89d4-c51f299412e2\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a974efca-46aa-4bc5-89d4-c51f299412e2/-/inline/no/_DSC2301.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a974efca-46aa-4bc5-89d4-c51f299412e2/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/edb98fa5-62b2-4af3-aa6e-0b07473c071e/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/edb98fa5-62b2-4af3-aa6e-0b07473c071e/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/edb98fa5-62b2-4af3-aa6e-0b07473c071e/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-edb98fa5-62b2-4af3-aa6e-0b07473c071e\"\n                data-id=\"edb98fa5-62b2-4af3-aa6e-0b07473c071e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/edb98fa5-62b2-4af3-aa6e-0b07473c071e/-/inline/no/_DSC2312.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/edb98fa5-62b2-4af3-aa6e-0b07473c071e/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Before the opening of the permanent space, Sn&oslash;hetta and Danish Natural Material Studio designed and developed a Typology pop-up store at the main entrance of Printemps Haussmann woman. This space was created to give visitors a taste of Typology&#039;s first permanent physical expression. </p><p>The installation is built on a concept of Japanese theatre play projecting the Typology skincare onto the Natural Material Studio&#039;s own bio textiles and designing bespoke display objects for Typology&rsquo;s products. These materials are made using a unique molding technique and process called Procel &ndash; a composition of natural polymers based on proteins, natural softener, reishi mushroom, and chalk. The result is individual works that are rich in texture and visually intriguing. The material is natural, biodegradable, and compostable at home and can be remelted.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7b2ab13b-2566-4beb-a833-cad7161262b4/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/7b2ab13b-2566-4beb-a833-cad7161262b4/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/7b2ab13b-2566-4beb-a833-cad7161262b4/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-7b2ab13b-2566-4beb-a833-cad7161262b4\"\n                data-id=\"7b2ab13b-2566-4beb-a833-cad7161262b4\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7b2ab13b-2566-4beb-a833-cad7161262b4/-/inline/no/_DSC2294.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7b2ab13b-2566-4beb-a833-cad7161262b4/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/406d788b-09d7-475d-8176-77ad843d47ed/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/406d788b-09d7-475d-8176-77ad843d47ed/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/406d788b-09d7-475d-8176-77ad843d47ed/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-406d788b-09d7-475d-8176-77ad843d47ed\"\n                data-id=\"406d788b-09d7-475d-8176-77ad843d47ed\"\n                data-original=\"https://cdn.uc.assets.prezly.com/406d788b-09d7-475d-8176-77ad843d47ed/-/inline/no/_DSC2277.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/406d788b-09d7-475d-8176-77ad843d47ed/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/beff8e9e-a8f8-4457-b5e4-d648da3c4683/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-beff8e9e-a8f8-4457-b5e4-d648da3c4683\"\n                data-id=\"beff8e9e-a8f8-4457-b5e4-d648da3c4683\"\n                data-original=\"https://cdn.uc.assets.prezly.com/beff8e9e-a8f8-4457-b5e4-d648da3c4683/-/inline/no/L1009783.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/beff8e9e-a8f8-4457-b5e4-d648da3c4683/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Collaboration</strong></p><p>As a transdisciplinary practice, collaboration is at the heart of every Sn&oslash;hetta project. Furthermore, material exploration is an essential part of Sn&oslash;hetta&rsquo;s processes, so the collaboration with Natural Material Studio and Typology created the perfect symbioses for this project. The result is a natural, holistic concept that captures the essence of the three brands. </p><p>&quot;Sn&oslash;hetta Studio Paris are honored to have the opportunity to design the first physical retail space for Typology. Although Sn&oslash;hetta has a long experience in retail design worldwide, this is also a first for Sn&oslash;hetta&rsquo;s Paris studio. We hope this will be the beginning of a long relationship with Typology and we wish them well on this launch. This project also shows our constant desire to collaborate. We found the perfect harmony between material and concept by working with Natural Material Studio. The corner and the pop-up emphasize materiality, not fussy detailing, in line with Typology&#039;s natural approach&quot;, says Oliver Page, managing Director, Sn&oslash;hetta Paris The team worked closely with both Typology and Natural Material throughout the process.</p><p>&nbsp;&quot;Typology is a digital brand, and this first step with Printemps marks a turning point for deployment in physical retail. We will work with a limited number of partners who understand our long-term intentions, complementing our digital sales channel, which will remain our strength&quot;, says Ning Li, founder of Typology</p><p>&ldquo;With our cross-disciplinary and systemic way of working, we aim to bring the human-nature collaboration to the forefront to set the agenda for how we believe art, technology, and science should synergize&rdquo;, says Bonnie Hvillum, founder of Natural Material Studio</p><div\n    id='gallery-0bff4eaf-7d47-4c0b-87a7-c672ce27417d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Photo credit: Courtesy of Typlogy</p><h4 id=\"download-high-res-images-here\" ><a href=\"https://snohetta.openasset.com/Page/Download?code=b45ef94b301d14d9a845c735a135cdaa\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download high-res images here</strong></a></h4><h4 id=\"about-typology\" ><u>About Typology</u></h4><p>Typology is a French skincare brand born in Paris in 2019, founded by Ning Li. Instead of asking what could be added to make products stand out, Typology sought what could be removed, to keep only the essential: natural active ingredients that have real skin benefits. Typology formulas are concise and concentrated in effective actives.</p><p>Ingredients are sustainably sourced, and 100% of formulas are developed and manufactured in France. Most products contain over 95% naturally derived ingredients. The brand is certified by PETA and B-Corp.</p><p>Since 2021, Typology has been voted the best-selling skincare brand online in France*.</p><p>*Source: Fox Intelligence Study - Online Beauty Market in France - November 22, 2021.</p><h4 id=\"about-natural-material-studio\" ><u>About Natural Material Studio</u></h4><p>Natural Material Studio aims to transform the discourse of design for equal synergies between human, nature and space. Through materials, the studio is proposing a new design typology and terminology based on systemic methodologies.</p><p>With a multi-disciplinary and award-winning team in Copenhagen, Denmark, our creative studio operates in a cross section of art, design, research and architecture with installations, works, commissions and consultancy, centered around their own, bio-based materials.</p><p>Over the years the studio has worked with clients such as Adidas, Noma and Calvin Klein with commissions and collaborations ranging from Design Museum Denmark to Sn&oslash;hetta. The studio was awarded for their large-scale installation HUMAN NATURE last year during 3 days of Design at Copenhagen Contemporary in Denmark, and has exhibited during Milan Design Week and Design Miami, as well as other venues. \u200b <br>\u200b</p><div class=\"release-content-contact\" id=\"contact-f2a7b1ad-5541-445d-8ff1-b404b1ddaf83\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Camille Henry</strong>\n        <em class=\"release-content-contact__description\">Communication Manager, Sn&oslash;hetta Paris</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:camille@snohetta.com\"  class=\"release-content-contact__details-list-item-link\" title=\"camille@snohetta.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>camille@snohetta.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+33 6 21 94 33 46\"  class=\"release-content-contact__details-list-item-link\" title=\"+33 6 21 94 33 46\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+33 6 21 94 33 46</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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