{
    "title": "Sn\u00f8hetta Designs Modular Wayfinding System Inspired by the Traditional Craft of Letterpress Printing for the Le Monde Group Headquarters \u200b",
    "modified_at": "2021-04-16 07:43:38",
    "published_at": "2021-04-16 07:43:38",
    "url": "https://snohetta.prezly.com/snohetta-designs-modular-wayfinding-system-inspired-by-the-traditional-craft-of-letterpress-printing-for-the-le-monde-group-headquarters",
    "short_url": "http://prez.ly/eBAb",
    "culture": "en",
    "language": "EN",
    "subtitle": "Inspired by The Le Monde Group\u2019s iconic history, Sn\u00f8hetta has developed a highly flexible modular wayfinding system that pays tribute to the tradition and art of newspaper printing. Carved from singular wooden types assembled in a galvanized steel frame, this intuitive and tactile wayfinding echoes the adaptable character of modern-day newsrooms in a technology-driven age.",
    "slug": "snohetta-designs-modular-wayfinding-system-inspired-by-the-traditional-craft-of-letterpress-printing-for-the-le-monde-group-headquarters",
    "intro": "<p>\u200b\u200bThe wayfinding has been developed in close collaboration with art directors from the Le Monde Group publications, sparking insightful conversations on the European letterpress&rsquo; impact on democratization of information and the subtle yet powerful art of typography.&nbsp;</p>\n<p>\u200b\u200bThrough its historic references to the revolutionizing societal impact of letterpress printing, the wayfinding echoes the building&rsquo;s ambitions of providing the public access to information and physical space. By subtly merging modern references with the touch and feel of a time when the employees of Le Monde still could hear the cylinders of their rotary press roar in their offices at noon sharp, the modular wayfinding intelligently synthetizes past and present in a physical expression of effortless flexibility.</p>",
    "body": "<p>Through this open process, Sn&oslash;hetta developed a flexible modular wayfinding system based on singular wooden types assembled in a galvanized black steel frame to be either wall mounted or suspended from the ceiling. Echoing the flexibility of the building itself, the modularity of the wayfinding system makes each element easy to shuffle around when the newsrooms need to make necessary adjustments to their organization &ndash; whether be it changing the location of their Snapchat section or expanding their international desk.</p>\n<p>\u200b\u200b\u200bMeticulously milled from thick wooden slabs of poplar in a local workshop just outside Paris, and coated by a thin delicate layer of ink-black paint translating the Salmanazar font, each individual type represents a specific character. Available in three different font sizes, the wooden types are produced in more than 18,000 specimens assembled throughout the eight stories of the 23,000 m2 building. Each type could be used to physically print a singular letter on a sheet of paper, and the tactility of each type clearly expresses the wayfinding&rsquo;s reference to traditional handicraft.</p>\n<p>\u200bA flagship of global media houses, The Le Monde Group comprises some of France&rsquo;s most famous publications. Their new Sn&oslash;hetta designed headquarters in central Paris unites the group&rsquo;s 1,600 employees under a shared roof. With its bold new plaza and semi-transparent outer skin, the building creates connections to the public and surrounding transit while also offering citizens and passersby a generous respite in the city.</p>\n<p><a href=\"https://snohetta.prezly.com/snohetta-designed-headquarters-for-the-le-monde-group-opens-in-paris\">More information on the building, including high resolution imagery,&nbsp;can be found here.</a></p>",
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