{ "title": "Sn\u00f8hetta launches the Aura collection with Viabizzuno", "modified_at": "2025-04-09 17:00:06", "published_at": "2025-04-09 17:00:00", "url": "https://snohetta.prezly.com/snohetta-launches-the-aura-collection-with-viabizzuno", "short_url": "http://prez.ly/aCid", "culture": "en", "language": "EN", "subtitle": "Shaping the Invisible: An aura of light", "slug": "snohetta-launches-the-aura-collection-with-viabizzuno", "body": "

In collaboration with renowned Italian lighting manufacturer Viabizzuno, Snøhetta has explored lighting design in a revolutionary new way - focusing on light itself, rather than the form that holds it. Together they have developed the Aura Collection, launching during Milan Design Week 2025.

In physics, light is 100% predictable. With this in mind, the collaborative process started with a simple, but defining question: Could we design light itself, rather than the form that holds it? Using advanced mathematical calculations and ray tracing, the team has sculpted light into an invisible vortex—seamlessly optimizing its direction, quality, and impact, resulting in the Aura collection.

"Rather than designing a fixture to hold light, we set out to design light itself—sculpting it with precision and control. This collection embodies the intersection of physics, engineering, and design, made possible through our close collaboration with Viabizzuno. Together, we’ve redefined what’s possible with light,” says Marius Myking, Director of Snøhetta Product Design.

A precise fusion

Each piece in the collection is a precise fusion of engineering and design, where technical components, materials, and geometry work in symbiosis to control and transport light. Developed in close collaboration with Viabizzuno’s engineers and technicians, this approach ensures unparalleled clarity and performance and pushes the boundaries for light itself.

Aura is built around carefully engineered light prisms, sculpting the light into invisible vortex beams —allowing for the light to be transferred effectively through its different diffusers and provide quality lighting.

"We are delighted to collaborate with Snøhetta, a practice that shares our passion for design and innovation. Aura represents the perfect synthesis of minimalism, formal purity, and technological innovation; a vortex of light capable of fitting with measured discretion and extreme versatility into any architectural context' – Corrado Colli, CEO Viabizzuno

Designed from the inside out

Where traditional lighting collections require each new product to mirror the first, the Aura collection allows form to follow function. 

With light as the constant, each structure can be shaped to suit its specific purpose, free from the constraints of a fixed silhouette. This inner light unites the collection, not the shapes that surround it. Light becomes the foundation—a point of origin for a collection that is meant to evolve over time.

Product Range

Launching in multiple versions and finishes, the collection offers a versatile range of lighting solutions suited for many different applications. More than a series of fixtures, it is a testament to the power of collaboration—uniting expertise, innovation, and craftsmanship to redefine the way we experience light.

The initial launch range includes pendants available in three diameters: Ø180mm, Ø210mm, and Ø240mm and in addition, a complementary cluster or veil arrangement in Ø180mm—introducing a spatial dimension that invites creative expression and layered installations across both residential and commercial settings. Soon-to-come are both wall-mounted versions, as well as stacked, hanging configurations. These options have been thoughtfully developed to suit a wide variety of spatial and functional requirements.

 

Download high-res images here.

 

About Snøhetta Product Design

Snøhetta Product Design leverages our global experience and expertise to connect the dots and inform designs for a better tomorrow. We believe a starting point of social, environmental and economical sustainability is a prerequisite for product innovation. To ensure a meaningful impact, we partner with leaders in their field to explore and utilise research and emerging technologies to inform the design process and our impact on the world.

 

About Viabizzuno

Viabizzuno is a leading Italian company in architectural lighting, whose philosophy is based on craftsmanship, technology and design. Their lighting solutions combine innovation, creativity and quality. Founded in 1994 in Bentivoglio (Bologna), Viabizzuno has a direct presence in the main design capitals of the world and sales networks in more than 50 countries. Thanks to its research and numerous patents, the company is internationally recognised for the quality of its products and for its unique solutions in the fields of design and sustainability. For more information: viabizzuno.com.

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