Snøhetta reveals design for new innovation hub and Bangkok's largest elevated garden

Snøhetta and MQDC are releasing the design for Cloud 11 in Bangkok, a large-scale mixed-use development aiming to set a new standard for sustainable, urban neighborhoods. The design takes on the pressing need for green public spaces in upcoming South Sukhumvit district in Bangkok.

Snøhetta, in collaboration with A49 Architects, have designed their most extensive project in Asia to date for MQDC, one of Thailand's leading property developers. The project is a 250.000 m2 mixed-use building in the upcoming CyberTech district of South Sukhumvit in Bangkok. The Sukhumvit district is one of Bangkok's centers and a central hub for street life. The area is easily accessible through public transport and offers amenities to cater to the needs and lifestyle of Bangkok residents. The Cloud 11 project will re-invent a part of Sukhumvit into a hub for innovation and tech companies in the city and provide the area with a large, green public space and spaces for artists, makers, and tech entrepreneurs. The scale of the project means that it becomes more than just a building, aiming to become a landmark – heralding the future of Thailand's renowned capital.

Accessible public space

Bangkok is known for its buzzing street life and historical and cultural landmarks; however, it also needs green spaces. Bangkok has one of the lowest amounts of public green space per capita in Asia, at under 7sqm per resident, compared to an average of 39sqm per resident across 22 major Asian cities. Responding to local initiatives for sustainability and livability, like Green Bangkok 2030 and Enter Bangkok2050, the project provides a space that will benefit the community, giving the public a 24-hour access to green spaces, cultural institutions, and modern amenities.

"We have had the opportunity to not only create a building, but a new neighborhood in the center of Bangkok. An urban artifact providing a thriving place for culture and creation and green public spaces that will improve the quality of life for people living in the South Sukhumvit area. With an increasing number of people moving into urban areas, it is crucial to develop communities fit to accommodate the needs of the future cities in a sustainable way, both socially and environmentally", says Kjetil Trædal Thorsen, Founding Partner of Snøhetta.

Image by: MIR

An urban green lung and Thailand's biggest lawn

The project includes elevated gardens with a big central lawn, which will become the largest of its kind in Thailand, and a series of pocket parks, offering a space for diverse activities in the neighborhood. As a resilient hub for the community, Cloud11 acts as an urban lung and provides a calming space available to everyone. It responds to the existing environmental challenges and is designed to cope with ecological challenges that are becoming pressing issues in big cities like Bangkok, such as air pollution and the lack of green space.

The courtyard is the community heart of the project, and Snøhetta has paid particular attention to the design and layout strategy of the planting to enhance the effect of the urban garden without compromising the open space. By emphasizing multiple large openings through the structures, the space opens, and air will naturally flow through the vegetation and help to better the air quality within the open spaces.

The water of an adjacent canal will be treated with a deep shaft cleaning system and showcased as an educational initiative towards the public to promote more sustainable solutions. The Cloud 11 landscape will serve as a nourishing ground for various local species and wildlife. Small areas of soil and vegetation that differ from the surroundings, known as patches, are strategically spread along different locations throughout the site to create a continuous ecological corridor to attract other species and enhance the site's biodiversity.

 

Image by: MIR

A new urban life environment

The Cloud 11 project aims to create a new lifestyle environment within the site and its surroundings. Designed to cater to people's daily needs and requirements, there will be several restaurants operating from a centralized kitchen, a gym, a wide selection of retail stores and two hotels. The project also includes a variety of cultural offerings such as a library, educational venues, and creative workspaces fit for the modern, hybrid way of working from home or outside the office. The location also makes the Cloud 11 easy for visitors and commuters to access through public transportation, with the BTS skytrain station just across the street.

"I am confident that Cloud 11 will set a new standard for a project that responds effectively to the needs of innovators, local communities, and future generations to come. Guided by MQDC vision of 'For all well-being,' we also ensure that Cloud 11's design meets the requirements of the future generations by enhancing Southeast Asia's innovation ecosystem and creating more jobs for the nation and raise the quality of life for the local communities. With the mission of 'Empowering Creators', Cloud 11 will integrate state-of the-art technologies in content production with the Thailand's creative talents and cultural assets, says Mr. Onza Janyaprasert, Project Director of Cloud 11.

Image by: MIR

Interconnected services

Through Cloud 11, Snøhetta and MQDC are also introducing a completely new circulation network across different scales - from village-like alleys to streets, plazas, escalators, and stairs. All the programs are interconnected to construct an efficient, diverse, and logical system beneficial to all its users.

With the intention to preserve the best flexibility and adaptability of the building in the future, the project will have a centralized logistic system. Starting from the automated warehouse and the central kitchen, food, and non-food produce will travel throughout the retail floors on an omnichannel system, with the possibility to reach the office towers and the other public areas of the project. A centralized kitchen solution aims to reduce food waste, enhance a more efficient use of resources and ingredients, and streamline production. Furthermore, a centralized distribution hub will manage deliveries and all loading infrastructure.

Construction has already started, and the project is expected to complete towards the end of 2024.

PROJECT FACTS

  • Official project name: Cloud 11
  • Timeline: 2020 – 2024
  • Client: MQDC (Magnolia Quality Development Corporation Limited)
  • Location: Bangkok, Thailand
  • Size: 254.000 m2
  • Status: Under construction
  • Disciplines: Architecture, landscape
  • Typologies: Mixed use, commercial, retail, cultural, educational, hospitality, wellness and recreation, public space
  • Collaborators: A49 Architects, SHMA Landscape Architects

Link to download all the images.

 

 

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About Snøhetta

For almost 40 years, Snøhetta has designed some of the world’s most notable public and cultural projects. Snøhetta kick-started its career in 1989 with the competition-winning entry for the new library of Alexandria, Egypt. This was later followed by the commission for the Norwegian National Opera and Ballet in Oslo, and the National September 11 Memorial Museum Pavilion at the World Trade Center in New York City, among many others. 

Since its inception, the practice has maintained its original transdisciplinary approach, and often integrates a combination of architecture, landscape architecture, interior architecture, product design and art across its projects. The collaborative nature between Snøhetta's different disciplines is an essential driving force of the practice.

Today, Snøhetta has a global presence, with studios in seven locations spanning from Oslo to Paris, Innsbruck, New York, Hong Kong, Shenzhen, and Melbourne.

Snøhetta is currently working on a wide range of international projects, including the Shanghai Grand Opera House, the Theodore Roosevelt Presidential Library in Dakota, Harbourside redevelopment in Sydney and La Croisette in Cannes, to name a few. 

Recently completed works include Vertikal Nydalen in Oslo, Beijing City Library, the renovation of Musée national de la Marine in Paris, Orionis - the planetarium and observatory of Douai, Airside in Hong Kong, Esbjerg Maritime Center in Denmark, 550 Madison Garden and Revitalization in New York, as well as Volum lamps for Lodes.

Some of Snøhetta's previous projects include Ordrupgaard Art Museum expansion in Denmark, the Cornell University Executive Education Center and Hotel in New York City, Le Monde Group Headquarters in Paris, including the wayfinding and signage, Europe’s first underwater restaurant, Under, the redesign of the public space in Times Square, the expansion to the San Francisco Museum of Modern Art, Lascaux IV: The International Centre for Cave Art, Powerhouse Brattørkaia and design for Norway’s new banknotes.

Snøhetta’s working method simultaneously explores traditional handicraft and cutting-edge digital technology. At the heart of all Snøhetta’s work lies a commitment to social and environmental sustainability, shaping the built environment and design in the service of humanism. Every project is designed with strong, meaningful concepts in mind – concepts that can translate the ethos of its users and their context.

Among many recognitions, Snøhetta has been awarded the European Union Prize for Contemporary Architecture – Mies van der Rohe Award for the Norwegian National Opera and Ballet, and the Aga Kahn Prize for Architecture for the Bibliotheca Alexandrina. In 2016, Snøhetta was named Wall Street Journal Magazine's Architecture Innovator of the Year, and the practice has been named one of the world’s most innovative companies by Fast Company two years in a row. In 2020, Snøhetta was awarded the National Design Award for Architecture, bestowed by Cooper Hewitt, Smithsonian Design Museum. In 2021 and 2022, Snøhetta’s Forite tiles won the Sustainable Design of the Year by Dezeen and Best Domestic Design by Wallpaper* in 2022, and the wayfinding system for Le Monde Group Headquarters was acknowledged with Monocle Design Awards. In 2023, Snøhetta won a number of awards for the Esbjerg Maritime Center and was named Architects of the Year at the Monocle Design Awards, in 2024 included a number of awards to Beijing Library and the BIA 2024 Award to Snøhetta and in 2025, Snøhetta was recognized with the OPAL Special Award for Sustainability, among others. 

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