{
    "title": "Sn\u00f8hetta unveils a peaceful sanctuary overlooking Japan\u2019s famous Mount Yotei",
    "modified_at": "2024-07-23 09:25:14",
    "published_at": "2024-07-23 08:56:00",
    "url": "https://snohetta.prezly.com/snohetta-unveils-a-peaceful-sanctuary-overlooking-japans-famous-mount-yotei",
    "short_url": "http://prez.ly/lIPc",
    "culture": "en",
    "language": "EN",
    "subtitle": "Rusutsu, Japan\u2014Sn\u00f8hetta has designed a new model for a vacation home nestled in the breathtaking landscape of Hokkaido Island for Japanese hospitality group, NOT A HOTEL. The project is located at the top of the famous ski resort, Rusutsu Resort, renowned for having the world's best powder snow throughout winter and as a relaxed outdoor and hiking destination during summer.",
    "slug": "snohetta-unveils-a-peaceful-sanctuary-overlooking-japans-famous-mount-yotei",
    "body": "<p>Capturing stunning views of Mount Yotei, the 1200 sqm building&#039;s clean, minimal form is informed by the surrounding mountainous terrain and the sharp site boundaries. Two linear volumes sit perpendicularly, one above the other, each gently curving to dip at the center. The volume below partially goes under the ground to house a gym and sauna. Atop is the living room and courtyard, extending into an arrival lounge, kitchen, dining area, and outdoor bath.</p><p>Hovering above the ground are the bedrooms and study. The dual volume configuration enhances functionality and architectural coherence while harmoniously integrating with the contours of the surrounding, natural landscape of Rusutsu.</p><p><em>&ldquo;The foundation for this project was our close collaboration with NOT A HOTEL. We immersed ourselves in the stunning mountain top, snow drifts, changing seasons, and celestial zenith of the site to shape the project together. The project was formed by the landscape and our collective experience and understanding of the site. Our approach always has a fundamental connection to nature, striving to create a profound unity between our surroundings and design. For this project, we are inspired by the extraordinary natural setting, offering visitors a unique experience at the foothills of the majestic Mount Yotei&rdquo;, </em>says Richard Wood, Managing Director of Sn&oslash;hetta Asia.</p>\n    <figure\n        class=\"release-content-image release-content-image--expanded release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/02553890-9476-4e99-a48f-ad75ebcb32d8/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/02553890-9476-4e99-a48f-ad75ebcb32d8/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/02553890-9476-4e99-a48f-ad75ebcb32d8/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Photo by: Mir\"\n                id=\"image-02553890-9476-4e99-a48f-ad75ebcb32d8\"\n                data-id=\"02553890-9476-4e99-a48f-ad75ebcb32d8\"\n                data-original=\"https://cdn.uc.assets.prezly.com/02553890-9476-4e99-a48f-ad75ebcb32d8/-/inline/no/Sn%C3%B8hetta_Hokkaido_MountainDream_MirEdition_www.mir.no.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/02553890-9476-4e99-a48f-ad75ebcb32d8/-/resize/1200x/-/format/auto/\"\n                alt=\"Photo by: Mir\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Photo by: Mir</figcaption>\n    </figure>\n<p><strong>Zenith</strong></p><p>Sn&oslash;hetta&rsquo;s design concept for the project draws inspiration from the zenith &mdash; the highest imaginary point above a specific location on the celestial sphere. This idea of reaching new heights is reflected in Sn&oslash;hetta&rsquo;s creation of spaces that elevate the human experience, as well as paying homage to the surrounding landscape and the majestic Mount Yotei. The central courtyard is the heart of the design and a place for community.</p><p><em>&ldquo;The social spaces engage the mind, while the restful bedrooms rejuvenate the spirit. Our facilities, including the indoor and outdoor baths with a spectacular view, gym, and sauna ensure the well-being of the body and aim to blur the lines between inside and outside, inviting nature in. The use of natural and local materials like stone and wood further embodies this project&#039;s holistic approach to human well-being and harmony with nature&rdquo;,</em> says Ana Castaingts, Lead Interior Architect at Sn&oslash;hetta.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Photo by: Mir\"\n                id=\"image-ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef\"\n                data-id=\"ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef/-/inline/no/Sn%C3%B8hetta_Hokkaido_Majesty_MirEdition_www.mir.no.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ffb5c7fe-5c40-4531-8d4b-6fd6ecefafef/-/resize/1200x/-/format/auto/\"\n                alt=\"Photo by: Mir\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Photo by: Mir</figcaption>\n    </figure>\n<p>Embodying this concept is the central courtyard of the building, serving as a focal point for gathering and reflection. It encourages both individual contemplation and communal activities, fostering a sense of aspiration and achievement within its serene environment.</p><p>The building&#039;s social zones are designed to captivate the cognitive mind, while bedrooms and rest areas serve to rejuvenate the spirit. Other facilities, including the indoor and outdoor baths overviewing Mount Yotei, gym, and sauna, promote the well-being of the body.</p><p>&ldquo;<em>Since 2020, we&rsquo;ve worked as a startup to pioneer a new business model that asks the world&rsquo;s most exceptional creative talent to design one-of-a-kind homes that build upon Japan&#039;s incredible natural beauty. Today&rsquo;s announcement with Sn&oslash;hetta and Kamori Kanko is a major leap forward towards realizing our mission. In a single unforgettable design, NOT A HOTEL RUSUTSU elevates the possibilities of 21st century architecture and offers the new apex of design for vacation homes in Japan and the entire world,&quot;</em> says Shinji Hamauzu, CEO and founder of NOT A HOTEL.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/13e4c1ab-dac8-47e7-a729-52201b336c72/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/13e4c1ab-dac8-47e7-a729-52201b336c72/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/13e4c1ab-dac8-47e7-a729-52201b336c72/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Photo by: ZOA\"\n                id=\"image-13e4c1ab-dac8-47e7-a729-52201b336c72\"\n                data-id=\"13e4c1ab-dac8-47e7-a729-52201b336c72\"\n                data-original=\"https://cdn.uc.assets.prezly.com/13e4c1ab-dac8-47e7-a729-52201b336c72/-/inline/no/9350_snohetta_hong_kong_villa_interior_crop.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/13e4c1ab-dac8-47e7-a729-52201b336c72/-/resize/1200x/-/format/auto/\"\n                alt=\"Photo by: ZOA\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Photo by: ZOA</figcaption>\n    </figure>\n<p><strong>Inviting nature in</strong></p><p>The glass facade and expansive windows enhance the seamless indoor-outdoor transitions and invite the experience of nature within the building. Locally sourced stone and wood accents complement the landscape, enhancing sustainability and aesthetic harmony.</p><p>NOT A HOTEL offers its use to guests through shared ownership. It invites all guests to slow down, find a respite in nature, and embark on a journey of contemplative exploration. </p><p><strong>The project will move forward in phases from July 2024.</strong></p><div\n    id='gallery-1b4f645e-864c-4d9d-90ee-4a47223f1442'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4  ></h4><h4 id=\"click-here-to-dowload-high-res-images\" ><a href=\"https://snohetta.openasset.com/Portals/c94568c5-7243-45fa-8f40-731cbe9e35f8\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to dowload high-res images. </a></h4><p>&nbsp;</p><p>&nbsp;</p><p><em><strong>\u25fc\ufe0fAbout Rusutsu Resort owned and operated by Kamori Kanko</strong></em></p><p><em>NOT A HOTEL offers high-end vacation homes that combine design by world-class architects and creators with the comfort of IoT and other technologies, based on the concept of &quot;your home around the world.&quot; It also features networkability that allows mutual use of all NOT A HOTELs, not just the house you have purchased. You can hold the property as an asset like your home or vacation home, and you can purchase a share of a mutually usable property in increments of 10 nights or more each year.</em></p><p><em>NOT A HOTEL RUSUTSU will be located at the top of the Rusutsu Resort ski resort. Rusutsu Resort is one of the largest all-season resorts in Japan, owned and operated by Kamori Kanko, located approximately 90 minutes from Sapporo and New Chitose Airport and surrounded by the Shikotsu Toya National Park.</em></p><p><em>Rusutsu Resort has won the most World Ski Awards, the &quot;Oscars of the travel industry&quot; in Japan, with 37 courses on 3 mountains, 42 km (1,378 acres) of pistes, 4 gondolas and 14 lifts, and an average annual snowfall of 14 meters (45 feet). The average annual snowfall is 14 meters (45 feet), and the powder snow is of excellent quality. The beautiful forest scenery of the slopes and the magnificent views of Lake Toya and Mt. Yotei. There are also a variety of snow activities such as dog sledding and snowmobiling.</em></p><p>Rusutsu Resort Webpage:&nbsp; <a href=\"https://rusutsu.com/en/\"><u>https://rusutsu.com/en/</u></a></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/cea2f023-faec-41f4-a195-016889ecc2a4/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-cea2f023-faec-41f4-a195-016889ecc2a4\"\n                data-id=\"cea2f023-faec-41f4-a195-016889ecc2a4\"\n                data-original=\"https://cdn.uc.assets.prezly.com/cea2f023-faec-41f4-a195-016889ecc2a4/-/inline/no/notahotel_logo_2024new-01ny.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/cea2f023-faec-41f4-a195-016889ecc2a4/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>\u25fc\ufe0fABOUT NOT A HOTEL inc.</strong></p><p><em>Company name: NOT A HOTEL inc.</em></p><p><em>CEO: Shinji Hamauzu</em></p><p><em>Year founded: April 1, 2020</em></p><p><em>Business details: Planning, sales and operation of NOT A HOTEL</em></p><p>URL\uff1a<a href=\"https://www.notahotel.com/\"><u>https://notahotel.com/</u></a></p><p>&nbsp;</p><p>&nbsp;</p><div class=\"release-content-contact\" id=\"contact-1b315870-52df-4c19-8700-91ffeea02fc3\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/53f2b238-b8d6-416b-a931-5613794c08cc/-/crop/400x400/0,13/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Morten Moum\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Morten Moum</strong>\n        <em class=\"release-content-contact__description\">Group PR and External Communication Lead, Sn&oslash;hetta AS</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:mortenm@snohetta.com\"  class=\"release-content-contact__details-list-item-link\" title=\"mortenm@snohetta.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>mortenm@snohetta.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+47 92 43 51 59\"  class=\"release-content-contact__details-list-item-link\" title=\"+47 92 43 51 59\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+47 92 43 51 59</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.snohetta.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"snohetta.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>snohetta.com</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-a89a3947-df95-4d08-9b5c-d359ba97dab9\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">David Marx</strong>\n        <em class=\"release-content-contact__description\">Global Communications Director, NOT A HOTEL</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:david_marx@notahotel.com\"  class=\"release-content-contact__details-list-item-link\" title=\"david_marx@notahotel.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>david_marx@notahotel.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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