{
    "title": "Vestre Anniversary Exhibition and Book Series",
    "modified_at": "2017-08-29 16:07:10",
    "published_at": "2017-08-23 14:49:28",
    "url": "https://snohetta.prezly.com/vestre-anniversary-exhibition-and-book-series",
    "short_url": "http://prez.ly/C15",
    "culture": "en",
    "language": "EN",
    "subtitle": "A tribute to Vestre designed by Sn\u00f8hetta",
    "slug": "vestre-anniversary-exhibition-and-book-series",
    "intro": "<p>August 24, 2017 marks the 70th anniversary of Vestre, a Norwegian, family driven furniture manufacturer acknowledged for its colorful, high-quality and long-lasting design. The anniversary celebrates three generations of expansion and success &ndash; from the establishment by Johs. Vestre in 1947 to recent global conquests with the Vestre family still at the helm.</p> <p>Sn&oslash;hetta gives life to this exciting family saga through the design of both an exhibition at the Norwegian Center for Design and Architecture (DOGA) in Oslo, and the publication of a two-volume book set, both entitled &ldquo;Folk+Form&rdquo;. Through exhibited work, art pieces, film, text and photography, the installation and books pay tribute to the art of design and manufacturing and to Vestre&rsquo;s incessant commitment and ambition to make quality and sustainability accessible on a global scale.</p> <p>Having been involved in both the design of Vestre&rsquo;s production facility of Torsby (2013) and the refurbishment of the company&rsquo;s headquarters and showroom (2017), Sn&oslash;hetta applies and synthesizes previous concepts and work into both exhibition and books. They melt together to form a visual, physical and intellectual experience where historic and contemporary elements tell the 70-year long story of Vestre.</p>",
    "body": "<p><strong>The Vestre book set</strong></p>\r\n\r\n<p>The Vestre book set consists of a comprehensive and exclusive two-volume manifesto, one purely textual and the other pictorial, both contained in a perforated, bright yellow slipcase.</p>\r\n\r\n<p>The books are decorated by the title and an enveloping pattern foil stamped on colored paper&nbsp;in bright colors, echoing the design and shape of the emblematic steel plates adorning Vestre&rsquo;s production facility in Torsby and the interior of the company&rsquo;s headquarters and showroom in Oslo. The original plates are a bi-product of the laser-cut steel plates from production and emphasis Vestre&rsquo;s sustainable approach to design and manufacturing. As the books are placed in the slip case, the perforation reveals geometrical and colorful portions of the coloristic book covers.</p>\r\n\r\n<p>The books form a rich mix of images and text, tracing the history of Vestre &ndash; from the startup year and up until today. Whereas the text-driven book, &ldquo;Folk&rdquo;, follows a linear and chronologic storytelling logic, staring in 1947 and working its way forward, the book &ldquo;Form&rdquo; takes an opposite approach, starting in 2017 and tracing events back in time exclusively through images.&nbsp;</p>\r\n\r\n<p><strong>The Vestre exhibition at DOGA</strong></p>\r\n\r\n<p>The exhibition at DOGA, runs from 24 August to 3 September and features selected pieces of Vestre furniture as well as an installation comprising a total of 12 perforated and colorful plates, each representing different aspects of the Vestre brand, philosophy and identity.</p>\r\n\r\n<p>Just as the book, the perforated plates are inspired by the cladding and decoration present at Vestre&rsquo;s production facility and their headquarters. The design shows pieces of Vestre furniture and people in full scale. Together, the plates form a unity, echoing Vestre&rsquo;s philosophy of creating furniture for people in movement in the public space. Separately, the plates capture a frozen moment in time in the public space: a Vestre bench or simply people conversing or playing.</p>\r\n\r\n<p>&nbsp;</p>\r\n\r\n<p><strong>About Vestre</strong></p>\r\n\r\n<p>Vestre is a leading manufacturer of furniture for towns, parks and outdoor public spaces. From the high-end districts of Aker Brygge in Oslo, to the redesign of Times Square in New York: throughout the years, Vestre&rsquo;s furniture has managed to penetrate markets in both Northern Europe and Northern America, ensuring the brand a global presence and an internationally renowned status.</p>\r\n\r\n<p><a href=\"https://vestre.com/\">vestre.com</a></p>\r\n",
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